There is something about data that recommends itself. The more data you have the more you ostensibly know about the subject; the more you know the better basis you have for your decisions; the better foundation for your decisions the higher the odds your decisions are the right ones. Everyone likes to make the right decisions. Few things are as truly satisfying. That said, most data are crap. If they’re not inaccurate then they draw your focus to the wrong thing.